HEINEKEN x INSTAGRAM/FACEBOOK/TWITTER
Way way back, when Facebook was still a thing, I helped Heineken launch globally on social media. Our goal was to remind fans that there’s a bigger world out there. To inspire them to go and out and look for it, I helped build one of the first brand newsrooms. Our researchers, journalists and TV crews captured an initial 800 different pieces of content - ranging from regular features to in-depth content, light entertainment and special one-offs. Which then provided the template for 30 Heineken markets to better connect with their local audiences – and give everyone that itch to open their world.
Visual content
Curated places to go
Thursday theories
Social projects
Around the world in one track
How would dancers from different countries perform to a song they'd never heard of before? We took the only available pre-production copy of DJ Fresh's latest track around the world to find out.
Around the world in the Key of G
Musicians from around the world were asked to play anything they liked - as long as it was in the key of G. The resulting samples were remixed back in London and a promo film was cut together using the material the DJ selected.