HEINEKEN x TWITTER
The second screen sports campaign that Twitter itself used as a benchmark on how to do sponsorship. Heineken proved there was more to sponsorship than slapping your logo everywhere. To this day, it’s the only social media campaign I’ve worked on that taxi drivers have heard of.
The sofa that travelled the world
By turning a nine month social media campaign into a series of shows, we gave ourselves fresh opportunities each week to experiment and improve. To try new characters, techniques and formats. And bring to life the Heineken way of watching the game around the world. We set ourselves of using the same tools as our audience to make a ton of visual content that stood out and added value to the game.In real time. So each new show meant 90 minutes of relentless wild improvisation.
THE SEQUEL
While digging about on various drives, I discovered this prototype for a follow-up - turning the whole show into audio streams that synced with the action on screen.
Featuring in order or appearance: European Champion Clarence Seedorf, a Japanese gameshow host, an American sports commentator who’s never watched football before, and the voice of the ball.