UMA CLINIC
No, I didn’t get any work done myself. But I did learn not to make any assumptions about anyone who did.
CONTEXT
The market for cosmetic treatments is huge. But so are the taboos around them. This campaign was provocative by design - to challenge the idea that cosmetic clinics are there to ‘change’ you. And show that the people getting treatments don’t look like you think.
Fan & Levi
True beauty isn’t about looking like someone else’s idea of you.
So Uma launched by telling the stories of two transgender clients.
Harpers Bazaar
partnership
We set up an interview and shoot with Game of Throne’s Carice Van Houten, in exchange for media space to tell Levi and Fan’s stories. I got to direct these little bits of content.
DESIGN
Clinical imagery and a writing tone you’d trust your face with.
