WORLD OF TANKS

Last Christmas two million people watched a five minute film starring Vinnie Jones, Santa Claus and a 55 ton Chieftan tank.

60” TRAILER

‘Really funny’ and ‘big global ad’ aren’t words you often hear going together. Nor are ‘Christmas’ and ‘tanks’. But we made it work. And it made people want to play the game - millions more people than usual, in fact.

FULL FILM

My role(s)

I was one of two agency leads who managed the three Wargaming franchises (PC, Mobile, Playstation). The concept was created using an agile process, anchored around a five day sprint in Prague. Creatives, production and business people worked face to face in a flow that I co-designed.

Smiling person wearing a hat and headphones in a field; others walking in the background.

I wore the conventional creative director hat, managing the team that scaled up and down according to the needs of the project. And I worked as on-set screenwriting, helping the cast improvise their dialogue in order to build a rich yet weird comic role around the main talent.

Two men sitting on a damaged car with a tank behind them in a park-like setting, with two luxury cars nearby.

Promotional image featuring text reviews for a Christmas advertisement, including phrases like "Epic, amusing, and over the top," "An exceptional film worth seeing," and "You've never seen a Christmas ad as epic or mad as this." The background includes a dramatic scene with people, a deer leaping, an explosion, a large present, and an old building.