“My motto is very personal and may not fit any other company. It is: Don't do anything that someone else can do. Don't undertake a project unless it is manifestly important and nearly impossible”
EDWIN LAND, FOUNDER
BRAND BOOK
In a world of bland digital perfection, what a privilege to have the only copy of something. This little book was a reminder to see ‘innovation’ through the lens of art, not just tech. It connected the sprit of Polaroid’s visionary founder to today’s image-driven world - and pushed the brand to discover dozens of young photographers around the world.
